betoli.

INDEPENDENT THINKING. EVERYDAY IMPACT.

Intelligence for
everyday life.

We turn complex data into simple, useful experiences. Building a portfolio of products that help people train smarter, connect deeper and make more of today.

A portfolio built around people.
Health & performanceSport & communityEveryday experiences
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01 / OUR PORTFOLIO

Purpose in every product.

Distinct ideas. A shared belief that technology
should make life a little better.

Training Today icon LIVE PRODUCT

HEALTH & PERFORMANCE

Training Today

Understand your body.
Make today count.

From readiness to the next session. Training Today brings personal health data and coach-designed workouts together on iPhone and Apple Watch.

  • HRV readiness, adapted for sleep, illness and heavy training
  • Adaptive swim, bike and run workouts
  • Weekly planning, Watch workouts and training analytics
  • TrainingPeaks and ROUVY integrations
Explore Training Today ↗
READINESS INTO ACTION
Actual app screenshots · Example data · Click to explore
YOUR CLUB. YOUR CALL.
Live website · Captured 16 October 2026 · Click to explore
Fan Forecast icon LIVE BETA

SPORT & COMMUNITY

Fan Forecast

The conversation before
the whistle.

Turn the pre-match debate into a shared experience. Pick a starting XI, compare selections and get involved with fellow fans.

Launching with the Coventry City edition, in partnership with That Cov Pod.

Starting XI predictionsFan leaguesMatch centre
Visit Fan Forecast ↗

THE NEXT CHAPTER

More ways to make the everyday matter.

Tranquil Today sun and hills app iconCOMING SOON

EVERYDAY WELLBEING

Tranquil Today

A calmer way to understand your day.

A wellbeing companion for iPhone and Apple Watch, designed to turn personal body patterns into a clear, friendly picture of how you’re coping.

  • A simple current state, relative to your usual pattern
  • Optional personal context, moments and journalling
  • Sleep and longer-term patterns, made understandable
PRODUCT DIRECTION · IN DEVELOPMENT 02
COMING SOON

PHOTOGRAPHY & DISCOVERY

Capture Today

Find the place. Catch the moment.

A photography companion for iPhone and Android, bringing nearby places, weather and light together to help you decide where to go and what to capture.

  • Discover photo opportunities by distance or travel time
  • Plan around forecasts, golden light and Sun/Moon direction
  • Explore shot ideas and advice tailored to your camera kit
PRODUCT DIRECTION · IN DEVELOPMENT 03
Vinyl Scrobbler Live app icon

A BETOLI SIDE PROJECT

Vinyl Scrobbler Live

For the love of the record. Identify music playing around you and scrobble it to Last.fm, with continuous listening and Live Activity support.

Discover the app ↗

02 / THE BETOLI APPROACH

Small details.
Meaningful possibilities.

We build around a simple principle: the best
technology helps people do something that matters.

Start with a real need.

Better training decisions. A closer connection to your club. A listening history that reflects the music you love. Useful problems give our products their purpose.

Make complexity useful.

Turn signals, data and connected services into something clear. Design for the moment a person needs to understand, decide or act.

Build for what’s next.

Develop distinct products with room to evolve. Bring the same considered approach to established experiences and the next idea worth exploring.

03 / LET’S BUILD THE NEXT CHAPTER

Good products.
Greater possibilities.

Great ideas grow through good conversations. If you share our belief in thoughtful, useful digital products, we’d love to hear from you.

Start a conversation ↗

Product screenshot

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